配合“知性、儒雅”的品牌内涵，选择“竹”作为喻人的载体，将活动地点制定在浙江安吉著名的竹海。并以交响乐为演绎的手法，邀请著名作曲家唐建平老师根据丰田皇冠的品牌理念创作两首交响乐，邀请著名指挥家陈燮阳老师指挥的上海交响乐团演出。此次活动集合品牌、产品以及视觉、触觉、听觉的经历构成了完美的体验模式，成为以音乐作为文化工具的品牌推广活动中的典范。
Using the Bamboo plantation as the venue carries the Brand characteristics of both “Intellectual” and “Confucianism”. Inviting renown composer, Tang Jianping to compose a music piece based on Toyota Branding concept, played by the Shanghai Orchestra, directed by renown conductor, Chen Xieyang. This event had created an ambience that integrates the Brand, Product, Visual, Touch and Hearing experience.